Macy’s launches sustainable private label textiles brand

Jennifer Marks // Editor in Chief•October 6, 2021

New York – Macy’s is taking aim at the under-40 customer with its new bedding and bath house brand.

The sustainably minded Oake collection has launched online and in select Macy’s department stores with an assortment that includes sheets, quilts, duvet sets, comforter sets, bath towels and mats, plus decorative pillows and blankets. The aesthetic is modern and textural.

The line features select items made from a blend of cotton and Tencel lyocell fibers, which are made from renewable wood sources as well as items made from a blend of cotton and Ethicot, a recycled cotton made from pre-consumer textile waste.

Many of the products are certified Made in Green by Oeko-Tex, which ensures they are safe from more than 350 harmful substances.

Macy’s launches sustainable private label textiles brand

In honor of Macy’s Oake brand launch, Macy’s donated 50,000 trees to One Tree Planted. The trees will be planted in California to help replenish forest cover that was lost during the 2020 wildfires.

Jennifer Marks//Editor in Chief

Editor-in-Chief Jennifer Marks shares news and views from around the home textiles marketplace.

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