New York – A new range of luxury Tencel bed and bath products, fashion and embroidery and gift packaging tells a new story for WestPoint Home’s premier Atelier Martex range for 2022.
Featuring finer materials, higher thread-counts, and embellishments, the Atelier Martex brand has always occupied the highest end of the Martex brand’s good/better/best tiering.
The upgraded bedding product range starts with the existing Maison cotton/Tencel lyocell blend sheets, which are available in sateen and percale. New Botanique 400-count 100% Tencel sheets come in two embroidery detail options, Vine and Trellis. New sheet colors include: rose quartz, beige, alabaster white, slate gray, soft blue and silver. Top of bed options include the sumptuous floral 400-count 100% Tencel sateen Grand Jardin duvet and the 400-count 100% Tencel sateen Orleans coverlet.
There is also a new cotton/Tencel Deauville blanket, trimmed in satin, in the colors ecru, silver and Riviera blue. For the bath, WestPoint Home is introducing the cotton/Tencel blend Jolie towel, a weighty 700 GSM that is available in four sizes. Towel colors include ecru, amethyst, charcoal, rose quartz, alabaster white and navy.
The Atelier Martex range is working exclusively with Tencel lyocell fibers for their silky hand feel and sheen as well as their environmental credentials. Tencel it is derived from sustainable wood pulp created under responsibly produced processes. In additional to a smooth and luxurious drape, Tencel bedding absorbs moisture to keep sleepers cooler.
“We are proud to bring Atelier Martex back to the market with exquisite products that are responsibly and thoughtfully made with Tencel lyocell,” said Regan Iglesia, WestPoint Home CMO. He added, “We are especially excited about our new packaging, which sets this brand apart.”
Atelier Martex will be available at better department and specialty stores and relevant online retailers, as well as on the company’s website, westpointhome.com.
WestPoint Home’s NY showroom is located at 777 Third Ave. HTT