The £17 eye product Holly Willoughby uses to combat tired eyes

Broadcaster, founder of lifestyle brand Wylde Moon and mum-of-three, Holly Willoughby always looks so perky and fresh on This Morning - and, now we know the star's secret behind her glowing complexion, and her go-to product for tired, puffy eyes.

Every month Holly's glam team gives us an insight into the star's must-have fashion and beauty products on the Wylde Moon website.

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In The Edition March, Holly's makeup artist and beauty consultant Patsy O’Neill shared the mood-boosting beauty secrets she normally reserves just for Holly. Patsy also revealed the one product she always uses on Holly to perk up tired eyes. And best of all, it costs just £17.

"My go to for waking up the eyes is Liz Earle, Eyebright Soothing Eye Cleanser... I squeeze some into two cotton pads and cover the eyes for 30 seconds to 1 minute," Patsy wrote, alongside a picture of Holly with cotton pads over her eyes.

Eyebright Soothing Eye CleanserLiz Earle, £17lizearle.comSHOP NOW

The £17 eye product Holly Willoughby uses to combat tired eyes

"If you can, keep this product in the fridge prior to use and when applied cold, it has an amazing cooling effect on the eyes. This product will also cleanse any mascara or eyeshadow residue," she added. "The main ingredient here is Eyebright or Euphrasia, a herb that’s been used in European herbal medicine in Europe for centuries, soothing minor eye ailments like redness and irritation. The herb’s Greek name, Euphrasia, means gladness, referring to how you may feel if the herb restores your eye health."

The non-oily herbal formula is gentle, cooling and hydrating - a tonic for tired eyes. The cleanser costs £17 for a 150ml bottle, and is available to shop via the Liz Earle website or at the likes of Boots, John Lewis & Partners and Lookfantasic.

It seems Holly is a longtime Liz Earle fan. The star has previously told RED the beauty mogul gave her the best tip for nourishing dry skin.

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"I got told quite a weird trick by Liz Earle once. She came on This Morning and she made a milk bath for Mother’s Day... she got that old school dried milk powder (like your nan used to bring on holiday to put in your tea) and dried rose petals covered in lots of rose and lavender essential oils, and mixed in with the milk powder. Then you just take a scoop and put it in your bath to make a milky bath - it’s so soft," Holly said.

As well, as sharing Holly's must-have Liz Earle eye cleanser, Patsy also revealed the other products you'll find in Holly's skin prep.

Day & Night Protection Serum Digital Defencefeelunique.com£40.00SHOP NOWCrystal Contour Gua Sha Rose Quartz Beauty ToolOdacitéspacenk.com.uk£40.00SHOP NOWVanish™ Airbrush PrimerHourglass spacenk.com.uk£50.00SHOP NOWEyebright Single Herbal Tincture 150mlnealsyardremedies.com£9.35SHOP NOW

Well, if it's good enough for Holly!